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SEO: Search Engine Optimisation Reports
Our approach to SEO
There are many approaches to SEO.
Our approach is to learn as much as possible and keep up to date on what is happening with the main search engines
Google, Yahoo and Bing.
Some of you will want to hand everything over to your web developer,
and if your web developer is Coljam Consultants then you can be certain that SEO has already formed a major part
of your website development.
Others may already have a website and simply want to improve their ranking on Google.
When you are in this situation you can choose to hand over the task to a specialist SEO company
(be prepared to spend a sizable amount, several thousand pounds, and pay a monthly maintenance fee).
Our recommendation for small to medium sized sites is to learn a bit more about what is involved
and save your hard earned cash.
Coljam can produce a detailed report on any page of your website and a specified keyword or phrase,
see
sample seo report.
Our prices are very reasonable and for £19.99 plus VAT,
you will gain very useful information and make quite significant savings from not hiring a specialist SEO firm.
Link Building and Advertising
The one area which can cost you money whichever way you go is getting links from other web sites,
called link building.
Usually, pay per click advertising from one of the main search engines represents good value for money
and you can control what you spend.
You can also pay particlar web sites to include links back to your website using your keywords or phrases.
You can swap links, you add a link to someone elses website and they link back to your website.
The original philosophy by some search engines was that if someone liked your website and thought it sufficiently
useful then they would simply add a link to your website. Sorry, today that is not going to happen.
Today, what we have are social networks, facebook and twitter to name just two.
Getting people to talk about your site, your products, your services and link back to your site
is a great way to increase your site visibility.
There is still one rule that applies today as much as before. Content is King.
If your website provides good information, good service, or great products
and is easy to find and easy to use then peole will find you.
Basically that old marketing acronym USP (Unique Selling Proposition) still applies today.