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What is SEO and why does it matter?

SEO is an acronym for Search Engine Optimisation. It is used to help your site get high rankings on search engines like Google.



What are Search Engines?


Most of us who use the web will have already used a search engine such as Google, Yahoo, or Bing. You type in a word or phrase and the search engine finds websites associated with the word or phrase you entered. For some websites as much as 90% of their visitors can come from search engines in this way.


How Do I Get My Site Listed By Search Engines?


Search engines regularly scan the web for new sites, so as soon as even one other site links to your website, you're most likely going to get "indexed", or listed. You can also submit your site to a search engine manually, and taking out advertising with a company like Google Adsense will automatically put you in the Google search engine directory as well.
 

Why Do I Care?


Well the most obvious answer is that you want more people to visit your website. But it is not just the number of visitors you are interested in, you want visitors that are interested in what you have to offer. By using proven SEO techniques, you can drive quality traffic to your site, people that are potential customers. If someone finds your site searching for pipe organs, that's great if you're a music shop, but not so great if you're a plumber or a tobaccanist.

People using a seach engine rarely search past the first three pages in the results. In fact most just check those websites found on the first page of the results. It is important to identify key words or phrases that people will use to find your site and purchase your products or services.

Being listed on the first page in Google for a term is worth at least ten times what being on the second page is worth. And if you're not listed in the first three pages, it's much less likely you'll be found for the terms you want.

How Do I Get To The Top of the Right Terms?


Only those who work for the big search engine companies know the exact algorithm for getting to the top of the rankings. However, we do get some help by studying the websites that do get listed on the first page for a particular word or phrase.

Here are a few simple rules:
  • Your domain name matters.
  • Know the words and phrases you want to optimise your website for.
  • Search engines need words not pictures, remember to include your key words and phrases.
  • Proper page structure and headers <h1> tags are important.
  • Links from other websites are important.
 

How can Coljam Help?


We're experienced in helping companies get found on the internet. We've done a great deal of research into finding the terms that will work for you, and getting your site found. We can go through your existing website and help you make changes that will likely improve your ranking, and help you do the things that the #1 listing in your field is doing.

We have professional tools to help us analyse your site, so it's not guesswork or trial and error. The techniques we use are proven to be effective!

Contact us  today for information on how to get your website topping the charts!
 


 

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