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Do your competitors have a website?
This is a big one.
If all your competitors are doing business on the web,
and you aren't, you're cutting down your slice of the market pie
by not reaching out to those people who might be looking to compare prices and services.
So if your competitors have a website, your customers will expect you to have one too,
and building this part of your image will help build credibility and trust.
Are your sales local, national, or international?
If you advertise in your local yellow pages,
you probably have the type of business that could make good use of a website.
More and more people go to a search engine to find local services as much if not more than they reach for the yellow pages.
If you're wanting to reach national or even international audiences,
then a website is a definite must! Nothing reaches beyond borders like the internet.
The internet is a great equaliser.
A small business can compete against the big boys,
just by having the right website for their products and services.
Do you frequently get calls with the same questions?
Examples are questions such as "What are your opening hours?",
"Do you offer this service?", or "Where are you located?"
as well offering customer support for products,
this type of information can easily be put on a website,
making it much faster and simpler for your customers to find them.
Most people would much rather have this information available 24 hours a day / 7 days a week
than have to make a phone call during office hours. Easier is better!
Want to inform customers of the latest news?
An opt-in mailing list or a blog (short for web-log, a type of online journal that can be adapted
to a professional quality layout) are two ways you can use a website to keep in touch with customers
or people who have an interest in your area of expertise.
Keeping an up-to-date blog can help establish your business as experts in your field by answering questions
or showing off your knowledge, and it lets them see that you're active and interested in your business area.
Are you selling a product?
Reaching a wider audience is always better,
and selling on the internet is much cheaper than a bricks-and-mortar shop,
and can be a fantastic way to supplement an already established offline business.
Want to improve brand or company image?
Increasing sales reach, service speed,
and improving brand and company image and improving your customer support quality
are all things can be achieved with the right website!