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What is SEO, and Why Does It Matter?SEO is a catch-phrase you might be hearing a lot these days if you've been researching having your own website. It means, simply, Search Engine Optimisation.
What are Search Engines?
We all now know about Search engines such as Google, Yahoo, Ask.com, Dogpile and others where people type in search phrases to find the websites they want to see. These engines use what are called "spiders" to search through existing websites to find the most relevant pages to list for their users. In fact, it's possible you even found us through a search engine by typing "Web Design Perth Scotland" or something similar.  How Do I Get My Site Listed By Search Engines?
Search engines regularly scan the web for new sites, so as soon as even one other site links to you, you're most likely going to get "indexed", or listed. You can also submit your site to a search engine manually, and taking out advertising with a company like Google Adsense will automatically put you in the Google search engine directory as well.  Why Do I Care?
Well the most obvious answer is that you want more traffic, but the real reason is in the quantity and the quality of your traffic. By using smart SEO techniques, you can drive traffic to your site that is more likely to be real potential customers. If someone finds your site searching for pipe organs, that's great if you're a music shop, but not so great if you're a plumber or a tobaccanist, because those people are unlikely to want your products or information. And when we say more traffic, we mean much more. Being on the first page in Google Search for a term is worth about ten times what being on the second page is worth. And if you're lost dozens of pages back, it's much less likely you'll be discovered for the terms you want.  How Do I Get To The Top of the Right Terms?
This is the big question! The forumula Google, for example, employs to determine which site gets placed at number 1 is never disclosed, but we do have some clues. Here are just some of the "secrets":
 How can Coljam Help?
We're experienced in helping companies get found on the internet. We've done a great deal of research into finding the terms that will work for you, and getting your site found. We can go through your existing website and help you make changes that will likely improve your ranking, and help you do the things that the #1 listing in your field is doing. More often than not the changes are simple ones that can make a huge difference. We have made the investment into professional tools to help analyse your site, so it's not guesswork or trial and error. The techniques we use are proven to be effective! Contact us today for information on how to get your website topping the charts! Why Does My Business Need A Website? What Type Of Website Do I Need? What Domain Name Should I Choose? How Do I Protect My User's Privacy and Data? Why Does No One Visit My Website? |
