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Why Does Your Business Need A Website?Some web design firms will try to convince anyone and everyone that they need a website. It's what they do, and if no one buys what they're selling, they're out of a job. They'll tell you that everyone needs a "presence" on the web. But before you listen to the salesmen, you should ask some questions about the way you do business to help you decide not only if you need a website, but what type you need.
Do your competitors have a website?
This is a big one. If all your competitors are doing business on the web, and you aren't, you're cutting down your slice of the market pie by not reaching out to those people who might be looking to compare prices and services. So if your competitors have a website, your customers will expect you to have one too, and building this part of your image will help build credibility and trust.  Are your sales local, national, or international?
If you advertise in your local yellow pages, you probably have the type of business that could make good use of a website. More and more people go to a search engine to find local services as much if not more than they reach for the yellow pages. If you're wanting to reach national or even international audiences, then a website is a definite must! Nothing reaches beyond borders like the internet. The internet is a great equaliser. A small business can compete against the big boys, just by having the right website for their products and services.  Do you frequently get calls with the same questions?
Examples are questions such as "What are your opening hours?", "Do you offer this service?", or "Where are you located?" as well offering customer support for products, this type of information can easily be put on a website, making it much faster and simpler for your customers to find them. Most people would much rather have this information available 24 hours a day / 7 days a week than have to make a phone call during office hours. Easier is better!  Want to inform customers of the latest news?
An opt-in mailing list or a blog (short for web-log, a type of online journal that can be adapted to a professional quality layout) are two ways you can use a website to keep in touch with customers or people who have an interest in your area of expertise. Keeping an up-to-date blog can help establish your business as experts in your field by answering questions or showing off your knowledge, and it lets them see that you're active and interested in your business area.  Are you selling a product?
Reaching a wider audience is always better, and selling on the internet is much cheaper than a bricks-and-mortar shop, and can be a fantastic way to supplement an already established offline business.  Want to improve brand or company image?
Increasing sales reach, service speed, and improving brand and company image and improving your customer support quality are all things can be achieved with the right website! What Type Of Website Do I Need? What is SEO, and why does it matter? What Domain Name Should I Choose? How Do I Protect My User's Privacy and Data? Why Does No One Visit My Website? |
